Abarth × Japanese Precision

Abarth was introduced to Japan as an Italian compact sports brand.
Its passionate character has attracted many fans.

Meanwhile, Japanese owners and the tuning culture have evolved Abarth from a unique perspective.
Improvements directly linked to function take priority over flashy modifications.

Enhanced responsiveness through weight reduction.
Improved handling precision via optimized rigidity balance.
Ensured high-speed stability through aerodynamic tuning.

While these changes may not appear significant externally, they manifest as clear differences for the driver.

THREEHUNDRED embodies this Japanese approach.
Adding Japanese precision and design philosophy to passionate Italian vehicles.

The goal is not to change the character.
It is to draw out the inherent performance of Abarth more clearly and more stably.

Adding Japanese precision to Italian performance.
This is one form of Abarth culture in Japan, and the value THREEHUNDRED provides.

アバルト × THREEHUNDREDの技術

HARUNA WATANABE

THREE HUNDREDの最年少。年下ですが、笑い声は誰よりもうるさいかもしれません。 みんなに優しくしてもらって、ぬくぬく成長中。マネジメントから物販、海外戦略にクリエイティブワークまで幅広く携わっています。THREE HUNDREDの面白さ、楽しさを日本中・世界中に発信することに全力です。食べに行くのか買いに行くのかはっきりしないランチ時のような、先がクリアでない状況が嫌い。姉とは異なりビール好き。カツカレーも好き。

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